Serviced apartments are an up and coming industry in London, providing a solution for people looking for somewhere cheaper and more relaxing than a hotel, without the hassle of renting a property long term. Serviced apartments provide more space, privacy and independence than a traditional hotel room.
A large number of business people working in London are only there on short term work placements or projects, or have a home outside of London and commute into the capital during the week. For these people, serviced apartments provide a luxury home from home, which can be more cost effective than staying in a hotel.
In addition, many people visiting London for a short time are looking for a more authentic experience than a hotel can provide. They want the opportunity to live like a Londoner rather than a tourist, and a serviced apartment can give them this experience.
Rapid growth in center of London apartments makes this a competitive industry
Recognizing the demand for high quality serviced apartments in the UK capital, many big name accommodation providers have jumped on the bandwagon, making the serviced apartment industry in central London highly competitive. One example is the Cheval Group, who have spent three years and many millions of pounds restoring and refurbishing their 19th century Kensington based apartments, Hyde Park Gate.
Visitors and business travelers alike expect a lot from serviced apartments in London, and one of the key features needs to be location. Guests want to be within walking distance of the entertainment districts such as the West End, and good bars and restaurants, but they also demand peace and quiet, and easy access to business centers such as Canary Wharf. They also need good transport links to major rail stations or airports.
The other key requirement of a serviced apartment in London is a good standard of renovation and refurbishment. Guests expect a modern and fully equipped bathroom and kitchen, as well as state of the art lifestyle technology such as plasma TVs, wireless internet access, and MP3 player docks. High levels of security are also expected, with most serviced apartment blocks having video entry phones and panic alarms installed as standard.
How do serviced apartments compare with London hotels?
Staying in a serviced apartment can certainly be more cost effective than a hotel, if you are looking for a degree of luxury, and are staying for a longer period of time. Although the average hotel room price in London is around £120 per night, you will pay more than double this for the type of hotel room that would compete with a serviced apartment for luxury and quality. You can book a reasonably good serviced apartment for under £1000 per week, although the really top end ones go for up to £5000.
Many serviced apartment blocks do not have the same facilities as a top hotel in terms of wining and dining, but most are situated within easy reach of high class restaurants and bars. Some have twenty-four hour reception services, gyms and other leisure facilities, but many are purely apartments with a concierge and regular housekeeping services.
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